The conscious and intelligent manipulation of the organized habits and opinions of the masses is an important element in democratic society. Those who manipulate this unseen mechanism of society constitute an invisible government which is the true ruling power of our country.
– Edward Bernays, from his seminal work, Propaganda –
Father of ‘Public Relations’, and quite possibly having his works used as a tool for the Nazis, Edward Bernays utilized the herd instinct to transform advertising in the 1900s. It is interesting to note that he was the nephew of psychoanalysis pioneer, Sigmund Freud.
Bernays convinced the people something they didn’t need, and did so very successfully, promoting the “fashionability” of cigarettes to women to spreading fear about sanitation normal cups in comparison to Dixie Cups. What he wouldn’t do at home (his wife smoking), he would push others to do the opposite.
Hail the propaganda.